Open Web Analytics

Open Web Analytics (OWA) transforms website analytics from a surveillance operation into a transparent intelligence gathering system that you completely control and customize.

Born from the need for an analytics framework that respects data sovereignty, OWA provides comprehensive visitor tracking including click-streams showing actual user navigation paths, heat maps revealing where users click on pages, and detailed metrics on visitor aging, demographics, and engagement patterns—all without sending a single byte of data to third-party servers.

The framework integrates seamlessly with WordPress and MediaWiki through built-in support, while providing simple Javascript, PHP, or REST API implementation options for any other platform. Track unlimited websites from a single installation, view statistics in aggregate or per-site, and generate reports using both pre-defined and custom date ranges.

Unlike Google Analytics which operates as a black box, OWA's GPL-licensed open architecture allows complete customization through a powerful plugin framework supporting authentication modules, database access objects, data validation, and geo-location services. The event-driven architecture can write data asynchronously, enabling the admin interface and event logging to run on separate servers for enterprise-scale deployments.

Advanced features include click tracking showing exactly where on pages users interact (broken down by browser type), e-commerce transaction tracking, campaign attribution, goal conversion tracking, and comprehensive visitor profiling. The customizable interface lets you build dashboards displaying exactly the metrics your business needs.

For organizations tired of platform lock-in and data mining by analytics providers, OWA represents the freedom to understand your audience while maintaining complete ownership of the insights generated from their behavior.